PRIME TIME PUBLIC RELATIONS
PTPR was a brand created for the CU school of Strategic Communications capstone course. As the creative director of this agency, I was tasked with creating the branding image of the agency. I wanted our agency to show relation to CU Boulder, thus the mascot of the buffalo was chosen.
Our goal was to demonstrate reliability and efficiency through this logo and this was accomplished by utilizing the sleek typeface and the modern logo stroke style.
Talon Transit
For this project, I was tasked with creating the branding for a public transportation system that would run through mountain towns from Golden to Winter Park.
The goal was to relate the logo to relevant and recognizable wildlife so I modeled it after the golden eagle which is native to most of the Rocky Mountains.
The circle is meant to represent the sun and the beautiful Colorado sunsets. This, combined with the eagle gives the branding a feeling of unity and connection, which is exactly what the transit service was created to do.
